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Judging from the “Masked Video Game Dancer: Celebrity Edition” and “Marie Kiddo” sketches, celebrity impressions-enthusiastic, if not exact-will be a mainstay, but so too will send-ups of general internet culture, with Janak’s sharply funny cancel-culture sketch, “CANCELLED with Nathan,” already a bit/character I hope comes back again and again. Happily, while a significant portion of Saturday’s premiere was dedicated either to honoring the original or to showing off the premiere’s musical guest, Jonas Brothers, it still managed to give goofily solid comedic introductions to all the new cast members, as well as to hint at the kinds of new bits they’ll be taking on. This means moving beyond OG classics like Mitchell’s Good Burger and Denberg’s Vital Information and letting the new class of funny kids-Ryan Alessi, Reece Caddell, Kate Godfrey, Gabrielle Nevaeh Green, Nathan Janak, Lex Lumpkin and Chinguun Sergelen-pioneer their own characters and ape their own pop culture. For this newest iteration of All That to succeed, both linearly and on YouTube, it has to be funny, too, and not just in a way that will speak to the target demo’s thirtysomething parents. Saturday night’s linear premiere? 695,000 viewers.)Īll that (pun intended) said, nostalgia alone can’t keep a show afloat.
EVERY ALL THAT NICKELODEON FULL
As of publication, that sketch, featuring the episode’s musical guests, the Jonas Brothers, had 1.1 M views, while the full episode, also posted to YouTube, was hovering around 864k. (Anecdotal case in point: A twelve-year-old of my acquaintance, when asked if she’d caught the premiere on Nick over the weekend, exclaimed frustratedly that NO, she had NOT, even though she really wanted to, after the Good Burger sketch that had been posted to YouTube the day before the premiere aired had proved so funny. Between nostalgia-hungry Milllennials and the YouTube-obsessed kids of the late 2010s, All That’s potential digital fanbase is as big as, or even bigger than, the audience it is likely to find on linear television. Not for nothing did the official All That YouTube channel start churning out slick, nostalgia-fueled content three years before the revival’s official premiere. As a nostalgia vehicle, All That is a kind of Platonic ideal: Its live-action sketch format a perfect fit both for today’s sketch-friendly internet video landscape, and for the original cast members to make cameo appearances that are splashy enough to draw in the original’s grown-up fans-whether they have kids in the revival’s target demographic or not. If you’re a grown-up 90s kid shocked you were able to sing along with every single word of that theme song despite not having heard it for decades, well, that level of sense-memory recall is half the revival’s point. Taken together, though, the argument turns generational: What does it take in 2019 to make kids (and their parents) laugh, and how can linear networks possibly compete with the ever-innovating behemoth of digital/social media? And while All That and Just Roll With It take diametrically different approaches when answering each of these questions, the fact that at the end of the day both Nickelodeon and Disney saw new spins on live-action, intergenerational comedy as the best place to start is notable.
EVERY ALL THAT NICKELODEON SERIES
Taken alone, each live-action comedy series makes a fun, energetic argument for the kind of summer vibe its home network is going for: Nickelodeon is diverse, broad and nostalgic Disney is diverse, boundary-pushing and silly. This fact makes June’s near back-to-back debuts of Nickelodeon’s All That and Disney Channel’s Just Roll With It especially compelling. Jam it in your eyeballs experience, it’s still the kids’ networks hitting all the home runs.
EVERY ALL THAT NICKELODEON TV
Summer TV isn’t limited to the kids’ space, of course-one side effect of the Post-Peak TV era has been the explosion of summer programming at the more mainstream level-but for a true here’s a whole technicolor summer, Not just television, in general, but the summer event television that kid-centric channels like Disney and Nickelodeon throw all their energy into making glimmer just for you. When you’re a kid, one of the best things about summer break is the television.